2020 has been a year of crisis. Buzzwords like “new normal” have become insufferable. Thought leaders abound at the opportunity to opine on race relations, with varying levels of perceived and actual integrity. In their own way, the responses have maintained the status quo inherent of the reality they wish to subvert.

Many orchestrate their alleged support of equality and police reform into a meticulously crafted performance; walking a thin line of support for the oppressed while skirting dissension.

Others align themselves with law enforcement, already protected by powerful unions, echoing the misguided statement that all lives matter. This mantra ignores the reality Black Americans, and other minorities, face on a daily basis.

Alternatively, it is my hope to authentically support those at the forefront of this battle while recognizing the need for continuous education and dialogue. We cannot ignore an issue into obscurity and the time has come for us to advocate for change.

It has been my discovery in business and in life that our belief in something greater guides us to an elevated human experience. However, we must all have equal access to the means required to be the architects of our own destiny. That is clearly not the case for so many in the supposed land of the free.

Therefore, let me simply reiterate: Black Lives Matter. Our agency stands with you, and with all minorities who are oppressed by systems seemingly bigger than they are. By standing together as a united front, I truly believe that there is no goal which we cannot accomplish.

Giving Back

The Vitality Agency will be donating a minimum of 40 hours to a nonprofit organization dedicating to promoting equality for people of color. Out of gratitude for my beautiful daughter Aurora, who is of Native American descent, my agency will be allocating an additional 40 hours to a nonprofit tribal organization. Over the coming weeks, we will be running a campaign to determine suitable nonprofit organizations to accept this charity.

After selection and completion of these hours, our agency will update this page with the names of the organizations we have supported. This page will never be used for any marketing purposes other than what is necessary to complete this donation. There will be no obligation of any organization we help to do any paid work with us after completion. Furthermore, if we agree to take on a project, we will see it through to completion without additional invoicing even if the work exceeds 40 hours.

Please share this message with others in the interest of finding an organization that may benefit from this initiative. If you have questions about eligibility or services offered, please contact me directly via the contact form on this website or by calling: 818-923-1128.

From a place of sincere appreciation for the business we’ve performed over the years with remarkable and diverse people, let me leave you with my wholehearted expression of gratitude… for this wonderful business and this incredible gift we call life.

Paul Thomas, CEO
The Vitality Agency

Featured image sourced from Wikimedia Commons.