High-risk merchants

Marketing for High-Risk Businesses That Need to Stay Approved

Getting a merchant account is hard. Keeping it is harder. We build the website, the funnel and the channel plan that underwriters, card brands and ad platforms are comfortable with, so growth does not cost you your processing.

The underwriter's read

What a reviewer checks on your site

  • Products and prices, stated plainly
  • Refund, cancellation and shipping policies
  • Real contact details and a real address
  • A descriptor customers recognise
  • Subscription terms above the button
  • Claims the product can back up

We build every one of these in from the first page. We are not a processor and cannot approve an account.

Act IThe problem

Why high-risk merchants get dropped

It is rarely one thing. It is the pattern an underwriter sees, and your marketing is part of what they are watching.

  1. A site that does not match the application

    Vague products, hidden pricing, no refund policy and no real contact details. The first page a reviewer opens should answer their questions before they ask.

  2. A descriptor nobody recognises

    When customers cannot match the charge on their statement to your brand, they dispute it instead of asking. That is a chargeback you could have avoided.

  3. Claims that outrun the product

    Marketing that promises more than the product delivers turns directly into refunds, disputes and complaints, which is the ratio card brands monitor.

  4. Subscription terms buried below the button

    Unclear recurring billing is one of the fastest routes to disputes and to regulator attention.

    FTC: Restore Online Shoppers’ Confidence Act

Act IIWhat we do

Growth your processor is comfortable with

Merchant-ready websites

Clear products and prices; refund, cancellation, shipping, terms and privacy pages; real contact details; and a checkout that says exactly what the customer is agreeing to.

Funnels that do not create disputes

Honest claims, clear subscription terms and confirmation emails that match your descriptor. Fewer surprised customers, fewer chargebacks.

Channel plans inside platform rules

We know which ad platforms take your category, which need certification and which will not, and we build around the channels that stay open: search, content, email, partnerships and disclosed creators.

A second payment rail

Crypto checkout for businesses that want an alternative alongside card processing, built by a team that runs its own protocol on Base, an Ethereum layer 2.

Act IIIThe line

What we do not do

Industries we serve

  • Subscription and membership businesses
  • Nutraceuticals and supplements
  • Hemp-derived CBD brands
  • Crypto and Web3 businesses
  • Telehealth
  • Offshore and international companies

What we will not do

We are not a processor, an ISO or a bank, and we cannot approve your account.

We do not cloak pages, cycle ad accounts or hide what you sell. Those tricks work until the day they end the business.

Selling CBD? See cannabis and CBD marketing. Taking crypto? See DeFi and crypto marketing.

Act IVQuestions

Questions merchants ask

Can you get us approved for a merchant account?

No one honest can promise that, and we are not a processor, an ISO or a bank. What we can do is make sure your website and funnel give an underwriter no reason to say no.

Our processor flagged our site. Can you fix it fast?

Usually, yes. Send us the processor's notes and we will tell you what needs to change and how long it takes.

Do you run paid ads for high-risk categories?

Where the platform allows the category, yes, inside its rules. Where it does not, we will not try to sneak past review. We build the channels that stay open instead.

Do you handle subscription compliance?

We build subscription checkouts that show the terms before payment, get clear consent and make cancelling easy, which is what US law expects. Your counsel signs off on the final terms.

Call upon the forces of heaven

Grow without giving your processor a reason

Book an hour with Paul. Send the processor's notes or your current site, and get a straight list of what to fix.

WhatsApp calls only. Based in Tbilisi, working worldwide.